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In this episode I dig deep into personal branding, putting my own up there as an example of what not to do. Wearing the shoes of a new listener for a moment: Why, oh why, the goofy name? What's up with the number 9000? The egrigg was bad enough, but you have to gum it up with a big number at the end? And it rolls off the tongue like, like sandpaper! There must be a reason to all this madness!

It's all explained here by the people who know the story best, the members of Sockethead* who involuntarily provide the music for this podcast. Give it a listen and if you still have questions, perhaps they will be answered by future historians! Unless, of course, the Internet and all questions it ever raised gets replaced by something alien-engineered and much more efficient.

*(Sockethead is Nathan Grigg and Dan Black)

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August 2011
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